Joseph Novel is the founding attorney of The Lemon Reps and one of the most trusted lemon law lawyers in the country. Known for his relentless advocacy and client-first approach, Joseph has spent his career making sure everyday consumers have a real fighter in their corner — at no cost to them. As a national lemon law attorney, he has represented clients across the United States, taking on major auto manufacturers and winning.
Born in Long Island, New York, Joseph moved to Los Angeles at a young age and has called it home ever since. From early in his career, he was drawn to the law not as a business — but as a way to genuinely help people navigate some of the most stressful moments of their lives.
After earning his law degree from Southwestern Law School, Joseph founded Novel Law, where he focused on estate planning and helping families protect what they’d worked hard to build. But it was his growing frustration with how manufacturers treated everyday car owners that led him to a new calling.
In 2018, he founded The Lemon Reps — and hasn’t looked back since.
Today, Joseph is recognized as one of the best lemon law attorneys in the country. Whether he’s negotiating directly with a major auto manufacturer or walking a first-time client through the process, his commitment is always the same: get you what you’re owed, as fast as possible, with zero cost to you.
Education
Bar Admissions
Financial Licenses
Other Licenses
Mr. Novel has given over 50 presentations on estate planning and probate-related topics across the western and southern United States, including:
Languages Spoken
Joseph has successfully represented hundreds of clients against some of the biggest auto manufacturers in the country. As a no fee lemon law attorney, he removes every barrier between you and the justice you deserve — you pay nothing, and he doesn’t stop until you win.
He understands the tactics manufacturers use to delay, lowball, and deny claims — and he knows exactly how to counter them.
His expertise as a lemon law lawyer covers:
Getting clients their money back, including taxes, fees, and payments made
Securing a brand-new replacement when a refund isn't the right fit
Negotiating maximum cash compensation for clients who want to keep their vehicle
Representing clients across all 50 states under applicable lemon laws
Dealing directly with legal teams so clients never have to
Joseph’s legal background is broader than most. Before building The Lemon Reps into a nationally recognized lemon law attorney firm, he spent years helping families with some of life’s most complex legal and financial challenges
Founded by Joseph, this practice focused on estate planning, probate, and helping families transfer assets without costly legal battles. His compassionate approach earned him a loyal client base and a reputation for making complicated legal processes feel manageable.
In 2018, Joseph broadened his scope to include personal injury and lemon law, recognizing that consumers needed the same level of fierce advocacy in these areas that he had always brought to estate planning.
As a recognized national lemon law attorney, Joseph has delivered over 50 presentations on estate planning and probate across the western and southern United States, including speaking engagements at Caesars Palace in Las Vegas and the Atlanta Convention Center.
Education
Bar Admissions
Financial Licenses
Other Licenses
Mr. Novel has given over 50 presentations on estate planning and probate-related topics across the western and southern United States, including:
Languages Spoken
You pay nothing—ever.
The manufacturer covers all legal fees, and if we don’t win, you owe nothing.
We fight hard to maximize your payout. No lowball offers, no delays—just results.
We’ve won thousands of cases and secured millions for clients. Auto manufacturers know we don’t settle for less.
We handle everything while you focus on moving forward. Most cases settle in 30-90 days.
No! You pay nothing out of pocket. If your case qualifies, the manufacturer covers all legal costs—so there’s no risk to you.
Most cases settle within a few months, but it depends on the manufacturer’s response. Our team works quickly to get you results as fast as possible.
That’s exactly why Lemon Law exists! If your vehicle has been in for repairs multiple times and the issue still isn’t fixed, you may qualify for a refund, replacement, or cash compensation.
✔ Full Refund – You get your money back, including taxes and fees
✔ Replacement Vehicle – A brand-new car of equal value
✔ Cash Settlement – Keep your car and receive a payout
